2022 Supplier Donor Opportunities

Image

Thank you for your interest in supporting microlending programs through Whole Planet Foundation, a 501C3 nonprofit of Whole Foods Market! 100% of your giving level commitment goes to alleviate global poverty in communities where Whole Foods Market sources products.  To date, suppliers of Whole Foods Market have contributed over $16 million to fund microloans for entrepreneurs, primarily women, living in poverty.  Below are the ways we work with suppliers to further our mission. Please review these opportunities and reach out to set up a time to discuss which programs best suit your brand and answer any questions you may have. 

Image

For immediate assistance, contact Sandy.Mariscal@wholefoods.com. We are excited to work with you and your team to create economic opportunity around the globe!   

With gratitude,

Sandy Mariscal

Whole Planet Foundation                                                                                      

Senior Marketing and Outreach Program Manager


2022 Supplier Donor Program Highlights


Image
$50,000 Whole Food Market On Amazon (WFMOA) Program B

Closed for 2022. Stay tuned for 2023 $100,000 Fund and $50,000 Fund top donor opportunities coming soon!

Image
  • Program runs July – Dec 2022
  • Agreements and purchasing approval due April 18
  • Donor products featured on WFMOA Foundations Landing Page and WFM.com Foundations supporter product page
  • Can add up to 30 active WFMOA UPCs
  • 5 WFM email inclusions and 3 web pushes
  • Logo lock up shared wherever possible on our channels
  • Logo on Whole Planet Foundation’s Supplier Donor Webpage for the partnership period
  • First pass for inclusion in Whole Foods Market's WPF Team Member Giving Day on October 12
  • Feature in Whole Planet Foundation’s Annual education program for Whole Foods Market Team Members
  • An inclusion in top donor Blog Post on Whole Planet Foundation’s digital channels
  • Opportunity for inclusion in Whole Planet Foundation’s top donor Facebook Sweepstakes on WPF’s Facebook page Opportunity for brand specific feature on WPF’s newsroom on 3BL Media
  • Recognition as annual partner during WPF’s Party With A Purpose Online Auction in October
  • Recognition and inclusion in WPF’s Holiday Bazaar for WFM Team Members in December
  • Feature in WPF's Annual Supplier Impact Report to Whole Foods Market Team Members, January 2023
  • Logo in WPF's 2022 Annual Report, mid-year 2023
  • Lump sum or quarterly payment option available and total commitment due by the end of program timing

Visit the current WFMOA Landing page here. Note changes will be made to this page for next half of the year program per Amazon/WFM’s digital team


Image
$25,000 Oct A Front of Store Screen Program
Image
  • Space is limited to 6 supplier logos. One logo per $25,000 commitment. 
  • Agreement and purchasing approval due ASAP
  • Screen launches across all 506 stores by WFM digital team
  • 2 week October A promo
  • Logo on WPF’s Supplier Donor Webpage
  • Inclusion in $25,000 Blog Post on WPF digital channels in October
  • Opportunity for inclusion in Whole Foods Market's WPF Team Member Giving Day in October
  • Opportunity for inclusion in WPF $25,000 Facebook Sweepstakes on WPF’s Facebook Page
  • Opportunity for brand specific feature in WPF’s newsroom on 3BL Media
  • Recognition as annual partner during WPF’s Annual Party With A Purpose Online Auction in October
  • Recognition and inclusion in WPF's Holiday Bazaar for WFM Team Members in December
  • Feature in WPF's Annual Supplier Impact Report to Whole Foods Market Team Members, January 2023
  • Logo included in WPF's 2022 Annual Report, mid-year 2023
  • Lump sum or quarterly payment option available. Total commitment due by the end of the contractual period
Example: March 2022 Front of Store Digital Screen 
Image
Image
$10,000 Fund Scanback Program
Image
  • $10,000 contribution allows for one 4x3 shelf sign in a selected promo period 
  • $10,000 additional contribution for each additional sign during the same selected time period or during another promo period
  • Feature in WPF $10,000 Fund blog post
  • Opportunity for social media collaboration
  • Recognition as annual partner during WPF’s Annual Party With A Purpose Online Auction in October
  • Recognition and inclusion in WPF's Holiday Bazaar for WFM Team Members in December
  • Feature in WPF's Annual Supplier Impact Report to Whole Foods Market Team Members, January 2023
  • Logo included in WPF's 2022 Annual Report, mid-year 2023
  • Lump sum or payment option available

Template :2022 4x3 Shelf Sign 

Image

Available Promo Periods: 

July B               7/20 - 8/02

Aug A               8/3 - 8/16

Oct B               Dates TBD

Dec A & B     See Below


$20,000 Dec A & B Holiday Scanback Program 

Note: Dec A & B will run as a $20,000 4-week holiday scanback program.

  • $20,000 contribution allows for one 4x3 shelf sign 
  • $20,000 additional contribution for each additional sign 
  • Feature in WPF holiday blog post
  • Opportunity for inclusion in WPF Holiday Facebook Sweepstakes 
  • Recognition as annual partner during WPF’s Annual Party With A Purpose Online Auction in October
  • Recognition and inclusion in WPF's Holiday Bazaar for WFM Team Members in December
  • Feature in WPF's Annual Supplier Impact Report to Whole Foods Market Team Members, January 2023
  • Logo included in WPF's 2022 Annual Report, mid-year 2023
  • Lump sum or payment option available

Image
$5,000 Fund
Image
  • Logo featured on WPF’s Supplier Donor Webpage.
  • Opportunity to collaborate on social media post​
  • Recognition as annual partner during WPF’s Party With A Purpose Online Auction in October​
  • Recognition and inclusion in WPF's Holiday Bazaar for WFM Team Members in December ​
  • Feature in WPF's Annual Supplier Impact Report to Whole Foods Market Team Members, January 2023​
  • Logo included in WPF's 2022 Annual Report, mid-year 2023

Image
Microloan A Month Fund
Image
  • Logo featured on WPF’s Supplier Donor webpage​
  • Opportunity to collaborate on social media post​
  • Recognition and inclusion in WPF's Holiday Bazaar for Whole Foods Market Team Members in December​
  • Feature in WPF's Annual SupplierImpact Report to Whole Foods Market Team Members, January 2023
  • Logo included in WPF's 2022 Annual Report, mid-year 2023

Image
Additional in-kind and cash sponsorship opportunities available: 

Support an exciting 2022 Whole Planet Foundation event or activation benefitting Whole Planet Foundation’s mission to raise funds for microcredit.

Image

  • OCTOBER 12, 2022, Whole Foods Market Team Member Giving Day Sponsorship opportunity: in-kind contributions
  • OCTOBER 21, 2022, Annual Party With A Purpose Auction and Benefit: $1,000 - $15,000 sponsorships, in-kind contributions 
  • DECEMBER 1-7, 2022, Online Holiday Bazaar Sponsorship opportunity: $500 and/or in-kind items donated by anyone
  • MARCH 2023, International Women's Day Activation

Image
Image

"Whole Planet Foundation is an extension of our mission and values at Whole Foods Market to nourish people and the planet. Supporting entrepreneurs all over the world and here in the U.S., is one way we help nourish people, amazing women that are making a difference in their communities for today and the future.  It’s great to see our Team Members, suppliers, and customers be so engaged in such a great cause. With their continued support, Whole Planet Foundation will continue to fund loans for women living in poverty so they can build businesses to support and

nourish themselves and their families for generations to come.  I appreciate all the time and effort that goes into contributing to this great work. "

-Dan Epley, Vice President Grocery-Whole Foods Market


Please reach out to Sandy.Mariscal@wholefoods.com with any questions you may have. We look forward to working with you and your team to alleviate global poverty!