Annual Prosperity Campaign

Our Annual Prosperity Campaign in Whole Foods Market stores and online is an opportunity for shoppers, team members, suppliers, and corporate partners to support our mission to alleviate poverty. Since the first year of our Annual Prosperity Campaign, shoppers have donated $46.5 million, and 100% alleviates poverty through Whole Planet Foundation’s worldwide network of microfinance partners.

Please check back for updates on our June 2021 campaign dates. Thank you for supporting Whole Planet Foundation's mission to alleviate poverty in local and global communities.

Nyachi, pictured above, is a microcredit client of Thrive Zimbabwe. She used her first microloan of approximately $50 USD to purchase chickens and poultry feed for her business. Join this year's Prosperity Campaign to reach thousands more entpreneurs like Nyachi, who are looking for an opportunity to lift themselves out of poverty.

Microfinance Provides Opportunity

This is Nyachi with other members of Thrive Zimbabwe. Through Whole Planet Foundation's microfinance partner Thrive Zimbabwe, Nyachi meets with her group to repay her loan on a regular schedule. The members provide solidarity and support to each other. Whole Planet Foundation provides funding to partners like Thrive who administer microcredit loans to entrepreneurs living in poverty.


Whole Foods Market founded Whole Planet Foundation in 2005 to alleviate poverty where the company sources products. Today, date, Whole Planet Foundation has funded 4.5 million microcredit loans for people living in poverty in the United States and 76 other countries in Africa, Asia, Latin America and the Middle East.

Donate in Whole Foods Market stores and online in 2021 to alleviate global poverty. Campaign dates coming soon!


Issifou's Story

Issifou borrows from Whole Planet Foundation's microfinance partner Entrepreneurs du Monde in Togo. She sells kitchenware in her local marketplace.

Video: Reaching Millions through our Microfinance Partners

Whole Planet Foundation funds microcredit in 77 countries, including 19 cities in the United States. We work with local organizations who are passionate about helping their communities. Learn about our impact in South Africa with microfinance partner Small Enterprise Foundation.

$100K Fund and Supplier Alliance for Microcredit Donors

Funding microloans for the world's poorest people through generous pledges and contributions in 2020.

The combined pledges of these supplier partners represent $1.05 million for poverty alleviation.

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Whole Planet Foundation in Miami

Whole Planet Foundation Impact

Since we were established by Whole Foods Market in 2005, we've funded 4.5 million microloans to help entrepreneurs improve their own lives. Loan repayments grow our impact over time.