Our 2021 Annual Prosperity Campaign

Aurora, pictured above, is a microcredit client of Whole Planet Foundation's microfinance partner Grameen America in Houston, Texas. She used her microloan capital to invest in a Western shop that's right next door to her husband's tire shop.

Our Annual Prosperity Campaign in Whole Foods Market stores and online is an opportunity for shoppers, team members, suppliers, and corporate partners to support our mission to alleviate poverty through microcredit loans to entrepreneurs like Aurora.

Since the first year of our Annual Prosperity Campaign, shoppers have donated $46.5 million. 100% of donations alleviate poverty through Whole Planet Foundation’s worldwide network of microfinance partners. This year's Annual Prosperity Campaign will take place June 23 - July 6.

Microfinance Provides Opportunity

Aurora is part of Grameen America's program to reach women entrepreneurs. In order to recieve a small business loan from Grameen America, entrepreneurs form solidarity groups of five women. These groups meet regularly to provide support to each other and guarantee each others' loan repayment. During the COVID-19 pandemic, technology allowed borrowers to continue to stay in touch while social distancing.



Whole Foods Market founded Whole Planet Foundation in 2005 to alleviate poverty where the company sources products.

Today, date, Whole Planet Foundation has funded 4.8 million microcredit loans for people living in poverty in the United States and 76 other countries in Africa, Asia, Latin America and the Middle East.

Donate in Whole Foods Market stores and online between June 23 - July 6, 2021 to join our annual campaign to alleviate global poverty.


Issifou's Story

Issifou borrows from Whole Planet Foundation's microfinance partner Entrepreneurs du Monde in Togo. She sells kitchenware in her local marketplace.

Video: Reaching Millions through our Microfinance Partners

Whole Planet Foundation funds microcredit in 77 countries, including 19 cities in the United States. We work with local organizations who are passionate about helping their communities. Learn about our impact in South Africa with microfinance partner Small Enterprise Foundation.

$100K Fund and Supplier Alliance for Microcredit Donors

Funding microloans for the world's poorest people through generous pledges and contributions in 2021.

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Whole Planet Foundation in Miami

Whole Planet Foundation Impact

Since we were established by Whole Foods Market in 2005, we've funded 4.8 million microloans to help entrepreneurs improve their own lives. Loan repayments grow our impact over time.