Jiro-ve’s mission is to use a franchise model to bring affordable, clean and quality lighting to areas without reliable energy sources in Madagascar. The target population is the 92% of Malagasy who live on less than $2/day and remain excluded from the electricity grid. The lamps offered for rent by Jiro-ve’s network of franchisees are cleaner, safer, brighter and more portable than the kerosene lamps and candles households use currently.