Supplier Donor Opportunities

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Thank you for your interest in supporting microlending programs through Whole Planet Foundation, a 501C3 nonprofit of Whole Foods Market! 100% of your giving level commitment goes to alleviate global poverty in communities where Whole Foods Market sources products.  To date, suppliers of Whole Foods Market have contributed over $17 million to fund microloans for entrepreneurs, primarily women, living in poverty.  Below are the ways we work with suppliers to further our mission. Please review these opportunities and reach out to set up a time to discuss which programs best suit your brand and answer any questions you may have. 

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For immediate assistance, contact Sandy.Mariscal@wholefoods.com. We are excited to work with you and your team to create economic opportunity around the globe!   

With gratitude,

Sandy Mariscal

Whole Planet Foundation                                                                                      

Senior Marketing and Outreach Program Manager

Request more information

 Supplier Donor Program Highlights


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$100,000 Fund Whole Food Market On Amazon (WFMOA) Program A & B
2023 $100,000 Fund Program is now closed!

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  • Program runs Jan – Dec 2023
  • Agreements and purchasing approval due November 1
  • Donor products featured on WFMOA Foundations Landing Page and WFM.com Foundations supporter product page
  • Can add up to 30 active WFMOA UPCs
  • 4 WFM email inclusions and 4 web pushes
  • Logo lock up shared wherever possible on our channels
  • Logo on Whole Planet Foundation’s Supplier Donor Webpage for the program period
  • First pass for inclusion in Whole Foods Market's WPF Team Member Giving Day date TBD
  • Feature in Whole Planet Foundation’s Annual education program for Whole Foods Market Team Members
  • An inclusion in top donor Blog Post on Whole Planet Foundation’s digital channels
  • Opportunity for inclusion in Whole Planet Foundation’s top donor Facebook Sweepstakes on WPF’s Facebook page Opportunity for brand specific feature on WPF’s newsroom on 3BL Media
  • Recognition as annual partner during WPF’s Party With A Purpose Online Auction in October
  • Recognition and inclusion in WPF’s Holiday Bazaar for WFM Team Members in December
  • Feature in WPF's Annual Supplier Impact Report to Whole Foods Market Team Members, January 2024
  • Logo in WPF's 2024 Annual Report, mid-year 2024
  • Lump sum or quarterly payment option available and total commitment due by the end of program timing

Visit the current WFMOA Landing page here. Note changes will be made to this page for next half of the year program per Amazon/WFM’s digital team


$50,000 Whole Food Market On Amazon (WFMOA) Program A

Program A is now closed. Taking applications for Program B.

(2023 $50,000 Fund Program A is now closed! Now taking applications for Program B)
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  • Program runs Jan – Jun 2023
  • Agreements and purchasing approval due November 1
  • Donor products featured on WFMOA Foundations Landing Page and WFM.com Foundations supporter product page
  • Can add up to 30 active WFMOA UPCs
  • 2 WFM email inclusions and 2 web pushes
  • Logo lock up shared wherever possible on our channels
  • Logo on Whole Planet Foundation’s Supplier Donor Webpage for the program period
  • First pass for inclusion in Whole Foods Market's WPF Team Member Giving Day date TBD
  • Feature in Whole Planet Foundation’s Annual education program for Whole Foods Market Team Members
  • An inclusion in top donor Blog Post on Whole Planet Foundation’s digital channels
  • Opportunity for inclusion in Whole Planet Foundation’s top donor Facebook Sweepstakes on WPF’s Facebook page Opportunity for brand specific feature on WPF’s newsroom on 3BL Media
  • Recognition as annual partner during WPF’s Party With A Purpose Online Auction in October
  • Recognition and inclusion in WPF’s Holiday Bazaar for WFM Team Members in December
  • Feature in WPF's Annual Supplier Impact Report to Whole Foods Market Team Members, January 2024
  • Logo in WPF's 2024 Annual Report, mid-year 2024
  • Lump sum or quarterly payment option available and total commitment due by the end of program timing

Visit the current WFMOA Landing page here. Note changes will be made to this page for next half of the year program per Amazon/WFM’s digital team


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$50,000 Whole Food Market On Amazon (WFMOA) Program B
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  • Program runs July – Dec 2023
  • Agreements and purchasing approval due April 1
  • Donor products featured on WFMOA Foundations Landing Page and WFM.com Foundations supporter product page
  • Can add up to 30 active WFMOA UPCs
  • 2 WFM email inclusions and 2 web pushes
  • Logo lock up shared wherever possible on our channels
  • Logo on Whole Planet Foundation’s Supplier Donor Webpage for the program period
  • First pass for inclusion in Whole Foods Market's WPF Team Member Giving Day date if available, TBD
  • Feature in Whole Planet Foundation’s Annual education program for Whole Foods Market Team Members
  • An inclusion in top donor Blog Post on Whole Planet Foundation’s digital channels
  • Opportunity for inclusion in Whole Planet Foundation’s top donor Facebook Sweepstakes on WPF’s Facebook page
  • Opportunity for brand specific feature on WPF’s newsroom on 3BL Media
  • Recognition as annual partner during WPF’s Party With A Purpose Online Auction in October
  • Recognition and inclusion in WPF’s Holiday Bazaar for WFM Team Members in December
  • Feature in WPF's Annual Supplier Impact Report to Whole Foods Market Team Members, January 2024
  • Logo in WPF's 2024 Annual Report, mid-year 2024
  • Lump sum or quarterly payment option available and total commitment due by the end of program timing

Visit the current WFMOA Landing page here. Note changes will be made to this page for next half of the year program per Amazon/WFM’s digital team


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$25,000 March A Front of Store Screen Program
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  • Space is limited to 6 supplier logos. One logo per $25,000 commitment. 
  • Agreement and purchasing approval due ASAP
  • Screen launches across all 506 stores by WFM digital team
  • 2 week October A promo
  • Logo on WPF’s Supplier Donor Webpage
  • Inclusion in $25,000 Blog Post on WPF digital channels in October
  • Opportunity for inclusion in Whole Foods Market's WPF Team Member Giving Day TBD
  • Opportunity for inclusion in WPF $25,000 Facebook Sweepstakes on WPF’s Facebook Page
  • Opportunity for brand specific feature in WPF’s newsroom on 3BL Media
  • Recognition as annual partner during WPF’s Annual Party With A Purpose Online Auction in October
  • Recognition and inclusion in WPF's Holiday Bazaar for WFM Team Members in December
  • Feature in WPF's Annual Supplier Impact Report to Whole Foods Market Team Members, January 2023
  • Logo included in WPF's 2022 Annual Report, mid-year 2023
  • Lump sum or quarterly payment option available. Total commitment due by the end of the contractual period
Example: March 2022 Front of Store Digital Screen 
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$25,000 Oct B Front of Store Screen Program
(2023 $25,000 Fund October Screen Program is now closed! Now taking applications for $10,000 Fund In-store Scanback Programs)
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  • Space is limited to 6 supplier logos. One logo per $25,000 commitment. 
  • Agreement and purchasing approval due ASAP
  • Screen launches across all 506 stores by WFM digital team
  • 2 week October B promo
  • Logo on WPF’s Supplier Donor Webpage
  • Inclusion in $25,000 Blog Post on WPF digital channels in October
  • Opportunity for inclusion in Whole Foods Market's WPF Team Member Giving Day TBD
  • Opportunity for inclusion in WPF $25,000 Facebook Sweepstakes on WPF’s Facebook Page
  • Opportunity for brand specific feature in WPF’s newsroom on 3BL Media
  • Recognition as annual partner during WPF’s Annual Party With A Purpose Online Auction in October
  • Recognition and inclusion in WPF's Holiday Bazaar for WFM Team Members in December
  • Feature in WPF's Annual Supplier Impact Report to Whole Foods Market Team Members, January 2023
  • Logo included in WPF's 2022 Annual Report, mid-year 2023
  • Lump sum or quarterly payment option available. Total commitment due by the end of the contractual period
Example: March 2022 Front of Store Digital Screen 
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$10,000 Fund Scanback Program
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  • $10,000 contribution allows for one 4x3 shelf sign in a selected promo period 
  • $10,000 additional contribution for each additional sign during the same selected time period or during another promo period
  • Feature in WPF $10,000 Fund blog post
  • Opportunity for social media collaboration
  • Recognition as annual partner during WPF’s Annual Party With A Purpose Online Auction in October
  • Recognition and inclusion in WPF's Holiday Bazaar for WFM Team Members in December
  • Feature in WPF's Annual Supplier Impact Report to Whole Foods Market Team Members, January 2024
  • Logo included in WPF's 2022 Annual Report, mid-year 2024
  • Lump sum or payment option available

Template :2022 4x3 Shelf Sign 

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Available Promo Periods: 

Jan A               1/04 - 1/17

Feb A               2/01 - 2/14

Mar A.              3/01 - 3/14

Mar B               3/15 - 4/04

Apr A                4/05 - 4/18

May B               5/17 - 5/30

June  A.            5/31 – 6/13

July B               7/19 - 8/01

Oct B                Dates TBD

Dec A & B     See Below


$20,000 Dec A & B Holiday Scanback Program 

Note: Dec A & B will run as a $20,000 5-week holiday scanback program.

  • $20,000 contribution allows for one 4x3 shelf sign 
  • $20,000 additional contribution for each additional sign 
  • Feature in WPF holiday blog post
  • Opportunity for inclusion in WPF Holiday Facebook Sweepstakes 
  • Recognition as annual partner during WPF’s Annual Party With A Purpose Online Auction in October
  • Recognition and inclusion in WPF's Holiday Bazaar for WFM Team Members in December
  • Feature in WPF's Annual Supplier Impact Report to Whole Foods Market Team Members, January 2023
  • Logo included in WPF's 2022 Annual Report, mid-year 2023
  • Lump sum or payment option available

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$5,000 Fund
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  • Logo featured on WPF’s Supplier Donor Webpage.
  • Opportunity to collaborate on social media post​
  • Recognition as annual partner during WPF’s Party With A Purpose Online Auction in October​
  • Recognition and inclusion in WPF's Holiday Bazaar for WFM Team Members in December ​
  • Feature in WPF's Annual Supplier Impact Report to Whole Foods Market Team Members, January 2024​
  • Logo included in WPF's 2023 Annual Report, mid-year 2024

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Microloan A Month Fund
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  • Logo featured on WPF’s Supplier Donor webpage​
  • Opportunity to collaborate on social media post​
  • Recognition and inclusion in WPF's Holiday Bazaar for Whole Foods Market Team Members in December​
  • Feature in WPF's Annual SupplierImpact Report to Whole Foods Market Team Members, January 2024
  • Logo included in WPF's 2023 Annual Report, mid-year 2024

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Additional in-kind and cash sponsorship opportunities available: 

Support an exciting 2023 Whole Planet Foundation event or activation benefitting Whole Planet Foundation’s mission to raise funds for microcredit.

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  • MARCH 8 2023, Whole Foods Market Team Member Giving Day Sponsorship opportunity: in-kind contributions
  • March 8 2023, Global Whole Foods Market Team Member Giving Day in Austin Texas Complete this survey to support this event by hosting a table, sending goody bag items, or contributing a prize. 
  • MARCH 17 2023, Showcase during SXSW Sponsorship opportunity: Sponsorship opportunities now open! Sponsorship levels and event information can be found here. 25% of sponsorship funds support Whole Planet Foundation.  Please reach out for more information about this exciting event to alleviate global poverty. 
  • JULY, 2023,  Global Office Event: More details coming soon! 
  • SEPTEMBER 2023, Global Office Team Member Appreciation Event: More details coming soon! 
  • OCTOBER 25, 2023, Annual Party With A Purpose Auction and Benefit: $1,000 - $15,000 sponsorships, in-kind contributions 
  • DECEMBER 2023, Online & In-person Holiday Bazaar Sponsorship opportunity: Starting at$1,000 and/or in-kind contributions


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"Whole Planet Foundation is an extension of our mission and values at Whole Foods Market to nourish people and the planet. Supporting entrepreneurs all over the world and here in the U.S., is one way we help nourish people, amazing women that are making a difference in their communities for today and the future.  It’s great to see our Team Members, suppliers, and customers be so engaged in such a great cause. With their continued support, Whole Planet Foundation will continue to fund loans for women living in poverty so they can build businesses to support and

nourish themselves and their families for generations to come.  I appreciate all the time and effort that goes into contributing to this great work. "

-Dan Epley, Vice President Grocery-Whole Foods Market


Please reach out to Sandy.Mariscal@wholefoods.com with any questions you may have. We look forward to working with you and your team to alleviate global poverty!